Fitelle was founded by two women who know both the laws of physics and the power of a perfect squat. As PhD graduates in STEM and lifelong lovers of sport, we created Fitelle out of a shared frustration: why was it so hard to find activewear that truly understood the female body — not just in shape, but in motion?
We were tired of compromising. On fit. On comfort. On sustainability. So we built something better.
At Fitelle, science meets style with purpose. We apply the same research-driven mindset we honed during our doctorates to every detail — from fabric elasticity to sweat-wicking performance. Each piece is carefully engineered to support how real women move, stretch and train. Whether you’re deadlifting, running for the train or taking a breath between goals, Fitelle moves with you — no tugging, no pinching, no distractions.
But it doesn’t stop at performance. As scientists, we understand the environmental cost of modern manufacturing — and we’re determined to do better. That’s why our packaging is proudly plastic-free wherever possible, using recyclable, biodegradable, and low-impact materials from start to finish. It’s activewear with a conscience, built for the future.
Fitelle is more than a brand — it’s a mindset. A quiet revolution. A statement that strength can be soft, smart and sustainable.
Designed for women who demand more — from their training, from their kit, and from the world around them.