Your privacy matters to us.
At Fitelle, we’re committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and protect the information you share with us.
1. Who We Are
Fitelle is a UK-based activewear brand. For the purposes of this policy, “we”, “our” and “us” refers to Fitelle Ltd. We are the data controller responsible for your personal information.
2. What Information We Collect
We collect the following types of personal data when you interact with our website:
- Identity & Contact Details (e.g. name, email address, phone number, delivery address)
- Payment Information (processed securely via our payment providers; we never store full card details)
- Order History (products purchased, return activity)
- Technical Data (IP address, browser type, device information, cookies)
- Marketing Preferences (if you opt-in to our emails or promotions)
We do not collect any special categories of personal data (such as health or biometric data).
3. How We Use Your Data
We use your information to:
- Process and deliver your orders
- Communicate with you about your order or account
- Send marketing communications (if you’ve opted in)
- Improve our website, services and customer experience
- Prevent fraud and keep our platform secure
- Comply with legal obligations
4. Legal Basis for Using Your Data
We only use your data when we have a legal basis to do so, including:
- Contractual necessity – to fulfil your orders
- Consent – when you subscribe to our marketing
- Legal obligation – to comply with tax, fraud and other laws
- Legitimate interest – to improve our service and prevent abuse
5. How We Share Your Data
We only share your personal information with trusted third parties when necessary, such as:
- Payment processors (e.g. Stripe, PayPal)
- Delivery and logistics partners
- Email marketing platforms (e.g. Klaviyo or Mailchimp)
- IT service providers and website hosting platforms
We never sell your data. All third parties are required to protect your information and use it only for the purposes we specify.
6. International Data Transfers
Some of our service providers may process data outside the UK or European Economic Area (EEA). When this happens, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data.
7. How Long We Keep Your Data
We retain your personal data only as long as necessary to:
- Fulfil the purposes outlined above
- Comply with legal and regulatory obligations
- Resolve disputes and enforce agreements
You can request deletion of your account and associated data at any time (see Section 9).
8. Your Rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct or update inaccurate data
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict processing of your data
- Withdraw consent at any time (for marketing)
- Port your data to another service
To exercise any of these rights, email us at [email protected].
9. Cookies
We use cookies and similar technologies to personalise your experience and analyse site traffic. You can manage or disable cookies via your browser settings. For full details, see our [Cookie Policy].